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Fashion design is the art of creating clothes and accessories according with the style of the designers. This style reflects their ideas, believes, feelings and it is influenced by the form of live . Sometimes the religion and culture also influences this style. This has varied over time. This connects directly with the customer or no, if it creates a strong connection with customers, most of the times the costumer is going to be loyal with the Brand, this is what it is called Brand loyalty.

Fashion is very huge industry that generates lots of capital around the world. People that loves fashion is very enthusiastic with this topic. It is important to say that people from fashion industry are people of all ages, so it is not restricted for a part of the population it is involves everyone, so it connects young people (inexperience), that gives fashion a sense of modernism, with more older people that maybe there are more classic, but they know perfectly how the fashion world Works.

In general terms designers anticipates changes to consumer preferences. Normally, designers try to design clothes that combines functional characteristics as well as aesthetically pleasing. To achieve these designers combines different types of texture and colors, materials, styles and patterns.